Daniel Liam Glyn wrote:Stop is probably one of my least favourite singles, I'm not sure if it's because it never made it to that number 1 spot (a stupid reason to dislike, but as a child I took that defeat to heart!) and it often reminded me of the fact Geri left soon after. She never seemed herself around that time (we all knew why in the May) so it kind of marred my affection towards the song even though I did really like it on first listen on 'An Audience With'. Plus, it's very overplayed.. everytime the Spices are requested at parties or weddings I can guarantee it'll either by Stop or Wannabe. Jusice for other singles please!
Like most things in life I always contemplate 'what could have been' and sometimes go through single releases in my head and what I would have done differently, and I often think about Stop and how they handled the release. I understand they were touring at the time, March was a busy time and they were knackered. But would it have really hurt the album campaign plan if they pushed the release back to early April? Considering Viva Forever ended up being released in July in the end, the gap between April - July would suffice as a necessary break between singles. They were back in the UK the first week of April (I remember seeing them in Manchester on the SW tour, 8th April - what a night!) they could have done some light promotion whilst being on home land. Jason Nevins' song would have died down sales wise, they could have performed on daytime tv shows or done a day of radio. Imagine if they did a giant London cd signing in HMV oxford street and created a massive buzz - the media would have had a field day and it would have generated interest in Stop and possibly affect sales.
It's a silly thing to think about (#2 is hardly a terrible position!) but it's a shame it broke their string of number 1's, plus it sticks out that it's the only song not to reach there in the entire back catalogue (1996-2000). I'm sure there is a good reason for them not wanting to promote too much but it's just an observation I made time wise for release.
Hindsight is a wonderful thing and all that...
Oh and the b-sides.. please! I really didn't think much of Ain't No Stopping Us and I didn't have much interest in the live versions of songs from Spice. The remixes weren't that great too.
I read somewhere that it was a crazy move to push the release head to head with the "comeback" single from Run DMC. Their own fault then!