Two years ago, Bunton realised that her record label, Virgin, the company that launched both the Spice Girls and her own first stab at a solo career, had gone lukewarm on her future prospects. Despite the number-one success of her 2001 single "What Took You So Long", Bunton and Virgin decided it was time to part company; just as Mel B, Victoria Beckham and Mel C all had, despite also notching up numerous hits, including several number ones.
"They [Virgin] came to me and said, 'Let's do a demo thing for the second album.' And I thought, 'Hold on a minute.' Not a lot of people know this, but I actually walked away from it. We put so much into it, and when they don't give you that support anymore, it's quite heartbreaking," says Bunton. "I said, 'Thank you very much for the demo idea, but I want to take this where I know people are going to be right behind me and work as hard as I do.'"
Was it just because she felt like she was left alone, without the proper guidance and someone managing her career properly? Or did she mean something else? I always thought she was sacked but am not so sure right now.